Press Release: MOCA Toronto Offers Artful Cure for the Winter Blues with Light Therapy Room and Month of Pay-what-you-Can Admission
TORONTO (November 26, 2018) – Following on from the successful launch of MOCA Toronto’s new home in the Junction Triangle neighbourhood and slate of programs in early fall, the museum will open a public light therapy room as part of Art in Use, a year-long social engagement series conceived in dialogue with artist Tania Bruguera.
Installed on MOCA’s Floor Four from November 28, 2018 through April 30, 2019, Light Therapy, by Oslo-based architect and visual artist Apolonija Šušteršič, is a room built within the context of the museum and filled with ultraviolet, full spectrum light. The intention is to draw on the benefits of balanced daylight to enhance vitality and mood. Visitors are invited to engage and interact within the space of the museum while increasing their awareness to ways of around seasonal depression.
MOCA hopes the room will be a place of discussion and interaction, encouraging visitors to reimagine the role a museum can play in society and as part of a community. It can be used by the public for various types of meetings, to study, or to simply hang out and take a reflective pause.
Light Therapy, has a capacity of 10-15 people and can be accessed on a first-come, first-served basis with admission to the museum.
Additionally, for the five-week period between major exhibitions, beginning January 7 to February 14, 2019, admission to MOCA Toronto will be by PWYC.
About the Museum of Contemporary Art Toronto Canada
MOCA Toronto reopened in its new 55,000 square foot home on September 22, 2018. Under the leadership of Executive Director and CEO, Heidi Reitmaier, the new MOCA Toronto is a place of conversation, exchange and exploration where visitors of all ages and backgrounds can be part of a global creative moment.
Recently awarded Leading Culture Destinations’ New Culture Destination of the Year 2018 (North America), MOCA features work from both Canadian and other international, ascending and world-renowned artists that explore the themes of our time. Located on Sterling Road, in the culturally rich Junction Triangle community, the museum is housed on the first five floors of the historic Tower Automotive Building, a former aluminium factory. Key partners bolster the museum as a destination, including an Ontario Science Centre collaboration, studio spaces by Akin, café by Forno Cultura and shop by Art Metropole.
The evolution of MOCA Toronto is made possible through a unique alliance with Castlepoint Greybrook Sterling Inc., public sector funders, private donors, members, sponsors and a network of cross-sectoral partners. For more information on MOCA Toronto visit moca.ca.
Rachel Hilton | MOCA Toronto | email@example.com